Dhruv Aneja

Dhruv Aneja

Strategic leader with 8+ years’ experience in operations, supply chain, and product execution across high-growth, multi-market environments. Proven ability to lead teams, align stakeholders, and deliver scalable, business-impacting outcomes.

Work Experience:

8.6 Years

Industry:

Consulting | Pharmaceutical & Healthcare

Function:

Consulting & Strategy | Entrepreneurship | General Management | Operations & Supply Chain

Work Experience

Team Mikro (Importer and pan-India distributors of medical devices, focused on dentistry and aesthetics) | Delhi

  • Head of Sales and Strategy
    • Spearheaded operations and sales strategy for a pan-India dental and aesthetics equipment import and distribution business. Led end-to-end execution across supply chain, sales, and customer service functions, managing operations across 17 Indian states, and driving performance in a competitive, high-value private practices, chains, and hospitals.
    • Built and led a cross-functional sales and service network across India. Managed a team of 8 employees and 12 dealer partners, expanding operations into 5 new states, and aligning sales and service functions to ensure consistent execution and client experience nationwide.
    • Managed international manufacturer and key opinion leader relationships to drive strategic growth. Oversaw partnerships with suppliers in Germany, Slovenia, Italy, and China, while nurturing engagement with leading dermatologists and dental practitioners across India, ensuring seamless coordination, product reliability, and long-term commercial success.
    • Led go-to-market strategy for new global medical devices tailored to Indian clinical needs. Successfully launched and commercialized multiple international products in India, driving adoption through clinician engagement, localized positioning, and execution in a highly competitive healthcare ecosystem.
    • Launched and established a premium German dental microscope in the price-sensitive Indian market. Drove 45+ installations within 2 years, generating ₹6.75 crore in revenue, and successfully positioned a new high-end brand in a value-conscious segment through strategic targeting, clinical advocacy, and hands-on product deployment.
    • Secured and executed an exclusive supplier mandate for high-revenue clinical chains. Won the exclusive supply partnership for two aesthetics clinics (₹2.5 crore each) and one dental clinic (₹1.5 crore), leading end-to-end execution including vendor coordination, product deployment, and operational launch
    • Established a national Key Opinion Leader (KOL) network to drive product credibility and adoption. Onboarded 8 marquee dentists and 5 leading dermatologists to advocate advanced product usage, strengthen clinical validation, and enhance brand trust across target customer segments.
    • Sustained customer engagement during COVID-19 through digital initiatives. Engaged 1,000+ doctors via targeted webinars and virtual sessions, strengthening brand presence, maintaining sales momentum, and laying the foundation for accelerated post-pandemic growth.
    • Revamped repair and service operations to enhance turnaround time and client experience. Reduced average response time from 5 to 2 days and machine downtime from 10 to 5 days, streamlining service workflows and significantly improving client satisfaction and retention.
    • Restructured distributor territories to improve channel efficiency and market coverage. Redesigned regional allocations to minimize overlap and ambiguity, enhancing collaboration, accountability, and overall channel performance across key geographies.
       

Deloitte Risk Advisory Gurgaon

  • Advisory Solution Advisor
    • Led project execution, ensured high quality standards, and focused on team development by supervising and mentoring a team of 6 associates.
    • Led automation initiatives, streamlining workflows and realizing substantial enhancements in efficiency and uniformity, reducing weekly hours required for routines tasks by 30%.
    • Received multiple client appreciation awards (SPOT and APPLAUSE), in recognition of the outstanding service quality, promptness, and value creation for clients.
    • Achieved two promotions within three years by consistently delivering high-impact results, demonstrating strong leadership, and building trusted client relationships.
       
  • Advisory Associate Solution Advisor
    • Aided 4 software publishers in reducing risks and recovering revenue by analyzing large datasets to identify contractual discrepancies and assess third-party compliance with software licensing agreements.
    • Developed targeting reports, using multi-metric analysis, to identify top 100 high-risk third-party entities on behalf of software publishers to focus for compliance evaluations.
    • Revamped and maintained a global tracker spanning 500+ active reviews, improving visibility and reducing coordination time by 50%, while acting as the main liaison for teams in the US, APAC, and EMEA.
       
  • Business Analyst
    • Created detailed reconciliation reports across 300+ software license reviews, pinpointing potential financial opportunities ranging from $5K to $3M per review and offering clients valuable insights into compliance gaps.
    • Conducted comprehensive evaluations of the client's software utilization and inventory, recommending cost optimization strategies and enhanced asset management procedures, leading to software spend reductions of up to 25%.
Accomplishments
  • Client Appreciation Awards Received multiple client appreciation awards (SPOT and APPLAUSE), in recognition of the outstanding service quality, promptness, and value creation for clients.
  • Sustained High Performance Achieved two promotions within three years by consistently delivering high-impact results, demonstrating strong leadership, and building trusted client relationships.
Education
  • B.Tech(Electronics and Communications), ITM University Gurgaon
Certification
  • Lean Six Sigma – Green Belt Certification KPMG
  • CFA Level 1 CFA Institute
Extra-curricular
  • Member of Optima - Operations club of IIMA
  • Enactus ITM University (Social Entrepreneurship), ITM chapter of Enactus worldwide President (May 2014 – May 2015) As a student leader, successfully initiated and implemented Project Kumhar – A two fold project aimed at reviving the dying art of pottery by: 
    1. Introducing pottery in school curriculum. Bringing pottery and students closer.
    2. Innovation in existing pottery products and developing new products like Clay Dustbins.
    3. Collaborated with industry leaders to form an efficient business development team.
    4. Handled team grants, finances and daily operations, managed a team of 40+ Students
  • 1st position at Social Startup Showcase at Aspire 2013, the national social entrepreneurship convention held at Netaji Subhas Institute of Technology (NSIT), Delhi