ZS Associates (Global management consulting firm specializing in Healthcare and Pharmaceuticals) | New Delhi 

• Decision Analytics Consultant, ZS Associates
  • Senior consultant within Commercial Analytics and Insights Team focusing on oncology space and emerging pharmaceutical clients.
  • Developed 'go-to-market strategies' for a new pharmaceutical company based in Europe to establish them as market leaders in Spain, France, and Italy by leveraging VBA-based internal ZS tools for analysis and R, python for data processing.
  • Conducted Sales Rep Interviews for a portfolio sizing analysis using a combination of workload build-up and profit maximization to optimize sales force reporting structures to ensure maximum overlap across product portfolios, resulting in 25% efficiency in budget.
  • Improved the sales force size by 25% resulting in a combined headcount reduction of 30 reps.
  • Navigated the post-COVID landscape, addressing client inquiries regarding the transition of promotional mediums from sales representatives to digital channels and social media.
  • Led the development of a novel omnichannel analytics framework, bridging the analytical gap between traditional marketing mix strategies and modern tactic sequencing for omnichannel marketing framework.
  • Used Marketing Mix Framework to evaluate cannibalization and halo effect of two products in a portfolio with different entry dates in the market for an emerging pharma client.
  • Assisted 10+ large pharma clients in boosting top-line and bottom-line growth through marketing mix optimization resulting in 10% YoY growth of products within the oncology market.
  • Instrumental in business analysis for developing internal tools like Placement Planner and Promo Planner, now widely used across the organization.
  • Successfully managed multiple projects concurrently with teams of four or more members for each engagement.

• Elected to the inaugural Student Legislative Council, actively responsible in high-level policy-making, budget allocation, and designing the foundational governance framework for the entire student body
• Recipient of the InGenius Award for building an SQL-based application that significantly enhanced resource allocation and visual representation of resources, optimizing operational efficiency
• Recognized by ZS shareholder council for leading the development of a sophisticated predictive model for Tactic Sequencing
• Elected as the Vice President of the Debate Society at VIT Vellore in 2019, leading a team of passionate individuals, organizing workshops, conducting training sessions, and managing finances

• B.Tech (ECE) – Vellore Institute of Technology, Vellore | Vellore

• CMDO Certification Course, ZS Associates
• Goethe-Zertifikat A2 Fit in Deutsch 2, Max Mueller Bhavan

• Led the Associate Bootcamp for onboarding new recruits for ZS associates, conducting mentor sessions, and serving on the judge panel in collaboration with the HR Learning team
• Represented VIT Vellore at the Worlds University Debating Championship 2020 in Thailand, finishing among the top 50 teams across 70 different nations
• Participated in ZS Cares Initiative as a mentor for underprivileged school students for project showcase