Abbott Healthcare – Nutrition Division (Nutrition category leader in India) | Mumbai

• Manager – Analytics and Insights, Marketing
  • Generated an incremental monthly revenue of INR 30 lakhs for the Child Nutrition category by driving a repeat purchase from 25K monthly active users on the Abbott Loyalty Program at 15% conversion
  • Tailored SKU-based discounting program to promote larger packs, upgrading 8% of the 25K active users from 400GM to 1KG
  • Influenced the purchase decision through targeted ‘Refill the Pack’ WhatsApp notifications and drove 12K users per month (3x average traffic) on the brand pages of e-commerce partners
  • Defended against an 11% YOY decline in sales of the Adult Nutrition category in West Bengal, the highest contributor to the national outlet sales with a 15% share, through orchestrated geo-specific efforts from the field force and media teams
  • Built partnerships with Blinkit, TATA 1mg, and BeatO to implement data-driven targeted sampling for Type 1 and 2 diabetes patients, achieving a 9% conversion on 13K monthly new trialists and a 590% ROI by minimising lead acquisition costs in underperforming towns
  • Designed the data analytics charter for 7 Asia-Pacific markets to build coherent data systems and increase data usability
     

Accenture Solutions (Data-driven marketing and digital transformation services) | Mumbai

• Associate Manager – Marketing Analytics
  • Built and led analytics-driven marketing solutions for HCP engagement and prescription growth for GSK in their Respiratory TA across 6 markets in Europe
  • Equipped the brand teams in the Respiratory therapeutic area with analytics insights to grow their market share
  • Generated 4% YOY incremental prescriptions-driven revenue and improved the face-to-face engagement time of the field force with the Pulmonologists from 2 to 2.5 minutes by aligning the digital campaigns with their identified channel affinity
     
• Analytics Advisory Specialist
  • Saved ~£350K in annual production cost of the unutilised digital content designs like video, infographics, etc., by a measurement of its engagement time; the optimisation allowed scoping of 2 new markets under the content management team with the same headcount
  • Empowered 12 brand teams with omni-channel campaign engagement insights by integrating data streams for five marketing channels
  • Secured a fast-tracked promotion in 2.5 years; first hire of the team and helped scale it to over 30 analysts while leading 8 of them
     

ZS Associates (Management consulting services across US, Europe and Asia-Pacific) | Gurugram

• Decision Analytics Associate Consultant
  • Led 25+ Sales Force Effectiveness projects for healthcare clients like GSK, Eli Lilly, Pfizer, and Roche, optimizing go-to-market strategies and refocusing on key Healthcare Professionals and hospital accounts to boost market share
  • Reduced sales disruption by ~30% through cross-functional collaboration during M&A integration, streamlining large-scale sales force operations, territory design, and placements
     
• Decision Analytics Associate
  • Spearheaded rollouts in the USA and EU with ~70 key stakeholders and directed delivery engagements of Sales Strategy
  • Served as key liaison with 20+ counterparts across the US and UK, while managing a team of 5 associates in India over 4 years

• Performance Champion of the Year 2020-21 at Accenture: Youngest member of business development team; engaged Merck and Roche as Accenture clients
• Promotion for Exemplary Performance: Promoted to Associate Manager within 2.5 years at Accenture

• B.Tech - National Institute of Technology (MNIT), Jaipur | India

• Trained actor of three years with national-level theatre participations
• Selected for the position of Head and Advisory of Cultural Events at the annual festivals of MNIT, Jaipur
• Led the hockey teams at the district level and CBSE North Zone tournaments