BCG (Global management consulting and strategy firm) | Gurugram

• Senior Analyst
  • Managed a monthly portfolio size of INR 2Cr+ & spearheaded end-to-end growth hack projects in digital marketing for multiple clients. Curated product marketing plans & SOPs to drive impact across digital, app, organic, & paid media.
  • Led digital growth for a top grey cement company: achieved a 4-percentage point awareness lift & 40M digital reach, realised 5x monthly traffic growth, & delivered a 10 p.p. lift in consideration through innovative Meta campaigns.
  • Boosted NRI bank account openings by 40% for a leading private BFSI client through targeted Google and Meta campaigns; collaborated with senior stakeholders and successfully executed a new product launch across 5+ international markets.
  • Revamped a growth hack strategy for one of India’s largest private BFSI players, repositioning product offerings, targeting high-value customers, reducing CAC by 25%, and driving a 30% increase in M0 balances for their savings account product.
  • Designed a personalized communication strategy for a leading Indian digital challenger bank, segmenting audiences across 18 themes to boost digital active rates by 70%, customer engagement by 300%, and product uptake per customer by 20%.
  • Mentored 10+ team members and successfully mapped them to functional areas based on their interest & growth prospects. Led a global team of 5+ to develop best-practices primers for Google’s Search & Performance Max campaigns, creating IP content on digital marketing trends and end-to-end offerings that elevated digital efficiency across multiple regions.
     
• Analyst
  • Delivered digital diagnostics for 30+ Indian and international brands, identifying platform-specific opportunity gaps and crafting tailored, channel-wise go-to-market strategies that led to a 15% proposal conversion rate for digital growth initiatives.
  • Digitally enabled one of India’s top electrical consumer client to achieve targets at 40% lower CPM and 64% lower CPL, meeting 85% of MQL targets in 6 months. Realized 3.7% brand lift, 8% consideration lift, & 18% sales growth.
  • Conceptualized and implemented an organic growth and content marketing roadmap for a leading BFSI client, driving 9x organic traffic growth and a 12% increase in lead generation within six months.
  • Piloted automation in digital marketing for MSMEs by developing and testing 300+ GenAI tool prompts, designing scalable SOPs and use cases that accelerated campaign deployment and efficiency across teams.
  • Achieved 20% reduction in cost-per-qualified lead and boosted digital engagement for a top automotive client by optimizing omni-channel marketing, revamping website experience, & enhancing measurement frameworks.
     

Dentsu (Merkle Sokrati): Leading international marketing and advertising agency | Pune

• Senior Business Analyst
  • Spearheaded a 12-month brand campaign for IDFC First Bank, achieving a 12.7% brand lift (vs. 5% industry average) and 41% assisted conversions, via data-driven campaign leadership in digital branding via DV360, CM360, Meta, Google etc.
  • Mentored 25+ analysts from top-tier colleges in digital marketing, branding, and organic growth strategies, empowering high-engagement client servicing and demonstrating leadership in capability building.
  • Led Dentsu’s website optimization project, collaborating with tech, content, and design teams to raise SEO score from 65% to 89%, showcasing cross-functional teamwork and technical depth.
  • Led 25+ branding and organic business development audits, achieving a ~35% client win rate by delivering tailored solutions & collaborating closely with multidisciplinary client teams.
     
• Business Analyst
  • Drove 72% growth in organic sessions; 251% year-on-year increase in blog impressions for STL Tech by shaping innovative, SEO-led content & organic strategies on Google & Bing search engines.
  • Drove 187% growth in organic app installs & 141% growth in organic website traffic for mPokket within five months by leading architecture revamps, SEO strategies, & securing 117 top 10 Play Store keyword rankings.
  • Developed a customized Excel dashboard to automate daily performance tracking for paid campaigns across Google, Facebook, & publisher platforms, enhancing decision-making speed for client teams.
  • Assisted on end-to-end brand positioning & organic digital strategy for KIRO Cosmetics & coordinated cross-functional efforts to ensure a successful market debut.
     

AdmitEdge Chennai

• Digital Marketing Engineer
  • Led end-to-end organic lead generation and growth for two major GRE prep products in ed-tech, achieving a 15% month-over-month increase in organic leads through data-driven content and SEO strategies.
  • Conceptualized and marketed a student-focused learning app by translating technical features into compelling product stories, driving a 125% rise in YouTube subscribers within 6 months and 1.5x growth in blog sessions over 8 months.
  • Executed 3 high-impact online events and 200+ webinars, generating INR 1 crore in revenue and over 5,000 responses; received commendations from senior digital leadership for event strategy and execution excellence.
  • Coordinated with 5 external teams and worked on design, video editing, content writing, & performance marketing, leveraging tools like Google Analytics, Search Console, YouTube Studio, SEMrush, Mailchimp, Google & Meta ads.

• Top 5 finalists in IIMA’s Product management’s club case competition – PM Dissect.
• Led the team to win the 1KT Championship at BCG, an award rewarding those fostering teamwork within the knowledge team function.
• Attained fast-track promotions at BCG in ~18 months vs 24 months typical timeline (analyst to senior analyst).
• Attained fast-track promotions at dentsu (Merkle Sokrati) from business analyst to senior business analyst receiving rave reviews from clients and internal leadership.
• Received the Extra-mile award at dentsu (Merkle Sokrati) for significant contributions towards innovative ideas, team mentorship, and leadership.
• Received the Rockstar of the Year award at dentsu (Merkle Sokrati) for stellar performance.
• Spearheaded large-scale youth initiatives as President at MyCaptain (student chapter), leading and expanding teams across cities to organize high-impact bootstrapped events, including a 1,000+ attendees youth conclave, tech festivals in collaboration with MIT India-US initiative, collectively generating 10,000+ leads and INR 5L+ revenue.

• B. Tech (Electrical Engineering), SRM Institute of Science and Technology, Chennai (KTR)

• ⁠ Lean Six Sigma, Henry Harvin
• ⁠ Advanced Performance Marketing, Growth School,
• ⁠ Marketrix, dentsu’s Marketing Management Program

• External Media and Exchange Secretary for IIMA (PGPX) class of 2025-26.
• Received prizes in various debate competitions and participated in several Indian Parliamentary MUNs, winning high commendation on the agenda "Green Energy and its Future in India."
• Won several inter-college theatre competitions at colleges such as NLSIU, VIT, MCC, etc.
• Volunteered at the Commonwealth Youth Games 2008.