Sarthak Baijal
Strategy-focused problem solver with 6 years across product, operations, and entrepreneurship. Founded two ventures and led global transformation initiatives across finance, tech, and branding. Applies first-principles thinking to complex problems and second-order reasoning to anticipate impact, align execution, and deliver measurable outcomes.
Work Experience:
6 Years
Industry:
Consulting | Logistics | Media
Function:
Consulting & Strategy | Entrepreneurship | General Management
VGroup (Dubai-based ship management company, operating across 70 locations globally) | Mumbai, India
- Program Manager - Strategic Initiatives
- Delivered annual operational cost savings of $2.5 Million equivalent to 40 FTEs by leading a global finance automation program across five divisions.
- Improved payroll compliance and reduced processing time by 60% by automating payroll for 44,000 seafarers across five regions in a high-complexity, multicultural environment.
- Enhanced strategic decision-making and data visibility by unifying five finance units under a centralized reporting framework post-restructuring, enabling 200% efficiency in project management.
- Gained 40% operational efficiency by centralising global credit control system, minimising manual errors and optimising cash flow by implementing automating financial reporting.
- Reduced legal risk across 200 entities by streamlining management reporting and supporting global entity rationalization within a rapidly expanding organization.
21 Art Democracy (Indian art marketplace bridging the gap between art and utility) | Bengaluru, India
- Co-Founder and CEO
- Connected 800+ artists with consumers by launching a multi-sided e-commerce marketplace to democratize India's art landscape and promote emerging talent.
- Secured self-sustaining 6 digit revenues in year one by designing automated onboarding and discovery workflows in a competitive creative tech landscape.
- Scaled the artist community from 0 to 800 by deploying strategic networking with 20+ workshops, 10,000+ social media engagement, and multiple user-generated content initiatives to fuel rapid platform growth.
- Created a platform that Integrated production and artist team and drove scale to 40,000+ SKUs.
- Established and led a dedicated team of 10 members to onboard artists and increase organic engagement by establishing and leading a dedicated social media team to onboard artists and refine the brand's digital voice.
- Fostered loyalty and inspiration within the artist community by producing and sharing success stories and interviews that connected artists to customers via Instagram, YouTube and LinkedIn with 700+ followers.
Vartalaap Consulting Services PVT LTD (Full-service Digital-First Creative and Branding agency) | Bengaluru, India
- Co-Founder and CEO
- Maintained a 95% client retention rate and became cash-flow positive within one year by founding and scaling a 30-member creative agency delivering strategic branding for 70+ clients.
- Increased client brand engagement by up to 40% by orchestrating end-to-end, data-driven brand campaigns for early and mid-stage companies across strategy, sales, content, and design to deliver measurable marketing outcomes for clients.
- Directed and produced regional commercial campaigns for India’s largest poultry company across 6 states, increasing offline brand visibility in a competitive consumer market.
- Managed creative strategy and enhanced audience engagement for retainer clients across jewellery, fashion, F&B, technology, and lifestyle sectors by focusing on art direction, branding, and social media growth.
- Built and led a high-performing team of 30+ members, fostering creativity, improving project execution, and strengthening client management within a fast-paced agency environment.
- Increased retention and operational efficiency by 40% by cultivating a collaborative team culture by encouraging brainstorming and task ownership among multidisciplinary teams.
- Fuelled agency growth by supporting brand onboarding through compelling business development pitches, integrated brand strategy and onboarded clients in a cash only contract, in an industry driven by credit.
MargYogi Consultants PVT LTD (Process and Quality consultancy, delivering business transformations) | Bengaluru, India
- Process Associate
- Reduced manufacturing cycle times by 15% and improved profitability by implementing Lean process improvements to meet ISO 9001:2015 and SA 8000 standards in an SME setting.
- Reduced cycle times and operational efficiency by 60% by implementing business process improvements in manufacturing.
- 80% improvement in resource allocation and delivery timelines by streamlining cross-department workflows.
Strategy & Problem Solving
- Selected as one of 60 out of 800+ for CAPSIM Capstone Simulation, focusing on real-time strategic decision-making
- Winner of Best Manager, a multi-round case competition evaluating structured problem-solving, case comprehension, and time-bound analysis.
Communication & Leadership
- Toastmasters-certified in persuasive and structured communication; mentored 100+ speeches, led education strategy, and won multiple speech contests.
Entrepreneurship & Academic Recognition
- Awarded Entrepreneur of the Year (Jain University) for founding Vartalaap and creating measurable business value.
- Top 10% in undergrad program; awarded Dubai business immersion program.
- BBA – Center for Management Studies | Bangalore, India 2016 - 2019
- Diploma in Entrepreneurship – EDII, Ahmedabad (concurrent)
- Represented college at national level competitions in Debate, Paper Presentation, and Creative Writing.
- Served as lead emcee and scriptwriter for institutional events and student-led conferences.
- Contributed to college theatre productions as a scriptwriter and narrator, combining storytelling with audience engagement.