Nielsen (US-based market research, measurement, and consulting company)

• Project Manager
  • Managed a team of executives, delivering tailored solutions across market research, branding and activation strategies, media evaluation, social listening, and bespoke projects. Oversaw the entire project lifecycle — from planning and costing to delegation and final execution.
  • Played a key role in growing revenue by 400% for the Aramco account, from $80K to $400K, by delivering tailored, data-backed solutions aligned with the client's marketing objectives.
  • Managed a $2M+ portfolio for global clients including Aramco, Qatar Airways, and Lenovo, delivering actionable insights to support data-driven decision-making in marketing and sponsorship.
  • Oversaw 150% revenue growth across key accounts, while managing project execution and client communication across 10+ markets and time zones.
  • Selected to lead capability building for Nielsen’s Global Capacity Centre in Bangalore; trained and mentored 50+ new hires through structured onboarding, presentations, and on-the-job coaching.
  • I identified and tailored solutions on several projects to reduce cost up to 50% of the total cost for the project to the company and to the client, saving over $100k in cost to the company in 2024.
  • I led the delivery of over 75 deliverables within 2 months, while leading a team of 5 executives across different markets in July of 2024.
  • Grew revenue by 400% for the Aramco account, from $80K to $400K, by delivering tailored, data-driven sponsorship valuation and media exposure solutions.
  • Through qualitative and quantitative insights, helped Viacom identify new assets for branding and activation in their reality TV shows, enabling a +50% increase of brand placement value for the partner brands of Viacom.
  • Helped tailor social media strategy for multiple clients to increase both social media engagement and social media return
  • SEF, a key client account I managed grew from a $35k account to over $250k, during the period I oversaw the account, a +700% growth during my tenure as the account manager.
  • Managed internal communications with +5 internal operational teams in addition to external vendors. I led all client communications from onboarding to delivery.
  • Responsible for costing all incoming projects in the MENAPI region, ensuring financial prudence for all projects undertaken in the market.
     
• Insights Executive
  • Delivered 50+ deliverables annually for leading brands and rights holders across MENAPI, including sponsorship valuations, market research, brand exposure analysis, and ROI benchmarking.
  • Supported 20+ client accounts, translating complex market research, sports media, and sponsorship data into actionable insights for marketing and brand management teams of some of world’s biggest brands.
  • Acted as the client-facing POC for MENAPI markets, managing timelines, expectations, deliverables, and feedback cycles.
  • Leveraged Nielsen's proprietary tools and custom Excel models to evaluate brand perception, earned media value and sponsorship performance, supporting clients' budget allocation decisions.
  • Identified trends in brand exposure across events and properties, enabling clients to optimize campaign placement and negotiate more effective sponsorship contracts with their partners.
  • Partnered with internal teams across 3 continents to deliver insights tailored to regional marketing goals, improving solution relevance and stakeholder satisfaction.
     
• Market-Intelligence Analyst
  • Built a proprietary esports sponsorship valuation model, automating key inputs and reducing manual effort by ~5 hours/week through a standardized, scalable approach.
  • Profiled companies by geography, sector, and performance using internal databases to support benchmarking, competitor analysis, and market research.
  • Created training materials on the sports and esports marketing and sponsorship business ecosystem, covering stakeholders, revenue models, and commercial structures to support team onboarding.
  • Conducted esports sponsorship valuations through benchmarking, assessing fair market value to guide client negotiations and internal budget planning.

• Earned the fastest promotion (1.5 years) across the UK, SEA, and MENAPI team, a team consisting of 20+ members.
• Earned the Simply Excellent Gold Award (2022) for taking on several large accounts and delivering consistent quality work to the clients across the year.
• Created training materials on Esports business ecosystems, recognized with a Simply Excellent Bronze Award (2020), improving internal team capability for new market verticals.

• BCOM (Hons.), GGSIPU

• Research Intern at the School of Life Foundation. I assisted the NGO in launching its pilot study on public awareness of child sexual abuse in Gurugram. Additionally, I contributed to creating the organization's new website, designing its layout, and its content.
• Member of the debate team at Chiranjiv Bharti School, 2014;
• Practise MMA at Sanshinkan, Gurgaon, 2024