Shruti Venkatram

Shruti Venkatram

Fintech and market research professional with 8 years of experience scaling business growth and strategic partnerships. Delivered $2.8M+ in banking engagements, unlocked $1.2M+ in new revenue partnerships and drove 80% revenue growth by scaling merchant portfolios across Southeast Asia through data-led strategy and execution

Work Experience:

8 Years

Industry:

BFSI | Consulting

Function:

Business Development | Consulting & Strategy

Work Experience

Visa Inc. (American multinational payment card services) | Mumbai

Client Consulting Manager | Business Development

  • Secured a $2.8M engagement with a major South Asian bank, driving credit Cards in Force growth and market share expansion
  • Qualified a $2M sales pipeline and converted opportunities worth $500k for one of the largest private banks in India, spanning projects across Credit, Debit, Acquiring and Prepaid portfolios
  • Selected as one of two members from a 50-member team to join a strategic working committee tasked with pitching to a major South Asian bank in collaboration with a global working group
  • Drove business development efforts by building and qualifying a strategic sales pipeline, managing high value accounts and delivering net revenue growth
  • Spearheaded portfolio optimization initiatives for issuer and acquirer banks across the Visa Consulting & Analytics practice

M2P Fintech (API infrastructure that enables financial institutions to embed banking, lending and payment services) | Mumbai

Associate Vice President | Business Growth & Partnerships

  • Unlocked a $1.2M new revenue opportunity by forging alternative data partnerships with Citadel and NASDAQ
  • Delivered tailored solutions and presentations to 25+ global financial institutions, closing a $100K deal with 2 large issuers
  • Drove adoption of M2P’s proprietary transactional banking data tool to boost spending, activation & engagement for banks
  • Mentored new joiners in the team and successfully mapped them to functional areas based on their interest and growth prospects

ShopBack (Singaporean E-commerce rewards platform across Asia) | Singapore

Associate Manager | Business Growth & Account Management

  • Accelerated revenue growth by 80% (Q2'23 vs Q1'23) across Singapore & Malaysia by onboarding SME and Tier 2–3 merchants, generating $90K+ in new revenue
  • Expanded Tier 1 merchant base across Thailand & Malaysia (+81% acquisition, +38% active) by spearheading sales enablement through targeted training, tools, and performance tracking
  • Launched “PayLater” in Thailand – Shop Back’s proprietary BNPL service, leading end-to-end GTM execution across cross-functional teams and payment vendors
  • Automated CRM workflows via Salesforce, cutting merchant onboarding time by 30% for 1,100+ merchants
  • Architected BNPL vertical strategy, identifying 10 high-potential industries through revenue and opportunity sizing
  • Secured regulatory compliance by leading the Monetary Authority of Singapore license submission and obtaining the Bank of Thailand foreign business license

DragonFly Market Research (Boutique Qualitative Research Firm) | Mumbai

Senior Executive | Qualitative Market Research

  • Delivered client-ready reports with actionable consumer insights across BFSI, FMCG, Auto, Beverages & Media
  • Shaped product and marketing decisions through concept testing, ad evaluation, and package testing
  • Conducted 15+ focus groups & 10+ depth interviews, overseeing end-to-end fieldwork for qualitative studies

Nielsen (Global market research & data analytics company known for measuring media consumption, consumer behavior, and retail/audience data) | Mumbai

Senior Executive | Qualitative Market Research

  • Analyzed monthly retail audit data from 40K+ stores for Unilever (Food & Refreshments) and Kimberly-Clark (Baby & Diaper), delivering insights on launch performance, anomalies and competitor trends
  • Spearheaded the NPS brand tracking study for Vodafone, managing a 13K sample set across 12 telecom circles
  • Delivered ad-hoc research projects for Reliance Jio using Qualtrics, enabling data-driven business decisions; independently piloted Qualtrics as a new end-to-end platform, owning field response collection, data analytics and tabulation
Accomplishments
  • Recognized with ShopBack’s ‘Bravos’ award or spearheading the Sales Enablement project for PayLater that directly drove Tier 1 merchant acquisition
  • Selected as 1 of 5 from a competitive pool of 200+ students for enrollment in the Nielsen Program ; a flagship training initiative designed to develop young graduates in the field of Market Research
  • Recognized with the "Simply Excellent" award by Nielsen's Consumer Insights Telecom team - the youngest recipient among a team of 20 members
  • Semi-finalist, Siam Commercial Bank Global Business Case Competition - ranked among the top teams out of 130+ global entries competing worldwide
  • Recipient of the ‘Leadership Trophy’ by Singapore Management University, awarded for dedication and contribution to the student community
Education
  • Singapore Management University: Masters in Management
  • Mumbai University, HR College of Commerce and Economics : Bacherlor’s in Media & Marketing
Certification
  • Market Research Diploma, Nielsen
  • French Language Proficiency (A2), Alliance Française
  • Member, Landmark Forum Worldwide
Extra-curricular
  • Batch Representative, Councilor, IIM Ahmedabad: One of two PGPX students elected to the 62nd Students' Legislative Council (AY 2026–27), the top student government body responsible for coordinating and managing all student affairs at IIM Ahmedabad
  • Elected Student Representative, Singapore Management University - championed the diverse needs of a multicultural batch, fostering cohesion and alignment between students and school administration
  • Selected for AIESEC's Global Voluntary Internship Programme, an international voluntary exchange initiative bringing together students from around the world to volunteer for social causes - represented the program by teaching students in rural Poland
  • Awarded 1st place at Xavier's Film Festival for documentaries on female infanticide and acid attack survivors