Vasu Narula

Vasu Narula

Management consulting professional with 6+ yrs driving business transformations & advising C-suite/leadership across APAC & EMEA. Expertise in corporate strategy, P&L management, market entry, digital growth & commercial due-diligence.

Work Experience:

6.3 Years

Industry:

Consulting | FMCG & E-Commerce

Function:

Consulting & Strategy | General Management | Marketing

Work Experience

noon (Middle East’s largest e-commerce & quick commerce platform) | Gurgaon, India

  • Program Manager - Baby Products
    • P&L and Category management:
      • Led a team of account managers, buyers and data analysts, and oversaw P&L, demand/ revenue planning, special projects, and quick commerce, reporting to Head of Business
      • Scaled strollers sub-category 1.5X to AED 30M GMV/ year by redesigning assortment, timely targeted promotions, cart abandonment campaigns, conversion rate uplift, supply improvement, and active management of 10 key brands
      • Enhanced customer ratings by 11% to 4.2 of 5 stars by instituting tighter counterfeit-prevention measures and packaging standards
      • Launched & scaled Saudi quick commerce business to 12M AED/yr and grew UAE business 1.5X to 3M AED/ month; defined SKU mix, fulfilment mode, and dark-store planning 
      • Strategic advisor to leadership team; conducted competition benchmarking, designed SEM roadmap, and highlighted CVR improvement areas
      • Led private label launch for breast pumps brand - identified high potential SKUs through market research, assessed profitability, collated medical certification requirements, and prepared category expansion roadmap
    • Supply chain & demand planning:
      • Spearheaded purchasing, demand forecasting, inventory replenishment, and capacity planning for UAE and Saudi Arabia
      • Reduced stock-out rate from 28% to 15% (historical best) by designing an analytics-based replenishment tool, integrating lead times & sales trends, and redefining purchase cycle, thereby saving 800K+ AED in obsolete stock
      • Led inventory strategy for Yellow Friday (flagship sale) with 85%+ forecast accuracy & on-ground operations, ensuring timely inbounding of stock and enabling 15M AED GMV


Headout (>$500M platform for booking travel experiences across the globe) | Bangalore, India

  • Business Growth Manager
    • Growth & commercial
      • Market head for Japan, Korea, & Hong Kong; led a cross-functional team of 6 across business development, marketing, and operations
      • Grew regional P&L to $10M (Up 200% YoY) by launching new products, redesigning campaign strategy, investing in high impact marketing channels, cashback programs, scaling bundled offerings, and boosting retention rate
      • Improved margin from 10% to 18% by negotiating supply terms, improving product mix and piloting booking fee model
      • Boosted conversion rate from 3% to 4.5% by revamping customer journey via A/B testing and ensuring competitive supply & pricing
      • Secured strategic advantage by negotiating >$200K marketing budget and launching premium region-first exclusive products
      • Tripled retention rate to 15% by launching cashback program, post-purchase flow initiatives, and bundled offerings
    • Strategy & Ops:
      • Improved booking reliability from 85% to 97% through predictive demand modelling, diversifying supply, & pre-purchasing
      • Shaped APAC half-yearly strategy in collaboration with CXOs defining revenue targets, KPIs, and profit milestones
      • Saved $2M+ in disputed transaction charges by rolling out 3DS authentication system and fraud-prevention protocols
         

Bain & Co (Top 3 global consulting firm) | Gurgaon, India

  • Senior Associate, Private Equity Group (BCN)
    • Client engagement:
      • Led case teams across market entry, post-acquisition strategy, deal go/ no-go decisions, competitor benchmarking, sector scans, customer sentiment analysis and more. Defined workstreams, structured problem statements, and owned client communication
      • Completed 50+ projects across leading global companies and Private Equity/ Venture Capital Funds. Select case examples
        • Unlocked ~15% topline growth for a Malaysian Healthcare Co by shaping digitization initiatives and COVID-19 response
        • Go-to-market strategy for Japanese FinTech Co, projecting 40% revenue uplift, via improvements in pricing, bundling, & distribution
        • Enabled ~$300M investment for a SEA-based Fund by conducting sector and competitor analysis in hospitality sector, shortlisting integrated resort opportunities across the region
        • RFP response for EU Bank Co, identifying $30M savings in tech costs using spend benchmarking & workforce optimisation analysis
        • Saved 12% in marketing spend for a HealthTech Co, by building a dashboard to link traffic quality with customer acquisition costs
      • Developed a PoV & Market model on the ~$10B Trust and Fund Administration services market, uncovering strategic investments. Model and PoV leverage across multiple cases, proposals, and RFPs across the firm 
      • Conducted APAC-wide sector scans across Tech and B2B business services, identifying ~6K target companies across 20 sub-sectors, and forming investment thesis for a $1B investment
      • Set up BCN PEG's first retainer team with the Tokyo office to provide real time consulting support; >$1M internal revenue/ year
    • Firm building and IP development
      • Co-developed flagship publication "Asia-Pacific Private Equity Report, 20222021" with senior partners & fund managers
      • Conducted commercial due diligence on Supply Chain Consulting Co (later acquired by Bain), evaluating market positioning and operational strengths; identified cost synergies, projected 3X revenue growth, and designed post-merger workforce allocation
      • Increased survey analytics offering revenue by 30% and reduced TAT by 50% by building an Excel/ Python based tool
      • Saved >500 man-hours by automating revenue analytics process using Alteryx Workflow and Tableau dashboard
      • Actively involved in hiring, training, and management of professional development of new analysts and associates
Accomplishments
  • 3 promotions in 4 years at Bain (post-MBA roles) and consistently rated among top 10% employees
  •  Bain Lighthouse Award (2022): Awarded to individuals for exceptional contribution to firm, clients, and team
  • Early promotion from Instock Manager to Program Manager at Noon in ~6 months, in recognition good performance
Education
  • B.Com (Hons.), S.G.T.B Khalsa College, University of Delhi, Delhi
Certification
  • The Ultimate MySQL Bootcamp: Go from SQL Beginner to Expert, Udemy
  • Lean Six Sigma - Green Belt Certification, KPMG
  • Certified Capital Market Professional, National Stock Exchange
  • Certified Capital Market Professional (National Stock Exchange)
Extra-curricular
  • Head, IIMA Consult Club: Selected from the cohort (155+) to head activities across career services, outreach & publications
  • Swimming coach >10 yrs, certified diver, and former competitive swimmer
  • Member, BGLAD - Bain’s LGBTQIA+ Inclusion initiative: conducted organization wide sensitivity workshops and training
  • Volunteer, Bain Community Day: Organized an event for 200+ employees to teach and mentor >500 underprivileged kids