Mehar Vatwani

Seasoned brand manager with rich experience across GTM strategy, NPD & brand communication. Passionate about building brands & products which are loved by consumers. Proven expertise at managing new product launches & integrated marketing campaigns.

Quick Look

Work Experience: 4.8 Years

Previous Roles :

Deputy Marketing Manager, Brand Marketing, Jubilant FoodWorks

Marketing Executive, Brand Marketing, Yum Restaurants India (Pizza Hut)

Function : Product Management/Development,Sales & Marketing,Strategy

Industry/Sector: FMCG/CPG,Retail/eCommerce

Work Experience

Deputy Marketing Manager, Brand Marketing | Jubilant FoodWorks, Noida

• Managed the GTM strategy for the global fried chicken brand “Popeyes” across India - launched the brand in 20+ new stores and 10 new cities
• Drove >1400 average weekly orders & ~INR 1L average daily sales per store; achieved 300% growth in MRR
• Managed integrated marketing campaigns across digital, social, influencer marketing, OOH and LSM
• Previously responsible for scaling a start-up QSR brand, EKDUM Biryanis of India, in Delhi NCR – spearheaded overall brand management, achieved 100% growth in MRR and 40% increase in NPS to >70

Marketing Executive, Brand Marketing  | Yum Restaurants India (Pizza Hut) | Gurgaon

• Managed various PAN India product launches in close liaison with cross-functional teams and drove ATL / BTL marketing for Pizza Hut India
• Launched 13 new SKUs – 10 pizzas & 3 appetizers – in Sep ’20, across 500+ stores under “All New Pan” campaign
• Spearheaded the revitalization of the indulgent ‘Stuffed Crust’ category, resulting in 100% increase in category sales mix
• Drove overall project management for NPD team: consumer research, market test, pricing, brand communications, national launch
• Assisted on 360° marketing campaigns and leveraged creative agency to develop marketing comms for LSM, ATL/BTL, social & radio
• Managed key brand partnerships with PepsiCo & Hindustan Unilever to broaden product portfolio and launch value combos 
• Analyzed sales mix data to devise product strategy for different SKUs; streamlined competition benchmarking
• COVID recovery: Drove the launch of “Contactless” QR code menu in-store, contributing to 25% SSSG for Q4’20 and positive SSSG for Q1’21
• Drove a CSR campaign to feed 1200+ underprivileged kids with a nice meal as part of Yum! Asia Food Drive

Business Operations Associate, Sales & Marketing Consulting | ZS Associates | Gurgaon

• Oversaw the annual budget and streamlined incentive compensation for the sales force of a major US pharmaceutical client
• Analyzed sales compensation data to optimize incentives & provide actionable insights to the client
• Drove the build & launch of a system optimization process on ZS proprietary tools to automate the flow of dynamic sales force data to different workstreams

Marketing Consultant, Brand Marketing | Uber | Gurgaon

• Assisted on customer acquisition and retention in Delhi NCR through various marketing efforts across ATL, BTL and content marketing
• Managed key brand partnerships with DLF and Dunkin Donuts for promotional campaigns
• Spearheaded the rollout of ‘Senior Riders Program’ in Delhi NCR aimed at acquisition of senior citizens on the Uber app

Accomplishments

Gold Award – Jubilant FoodWorks: Awarded the Gold Medal at Jubilant FoodWorks in Q2’23 for exemplary new store launches

Recognition Award – Pizza Hut India: Received 5 Recognition Awards from senior management over the course of 2-year long tenure at Yum! Brands India for exceptional performance in managing PAN India product launches and bolstering business recovery during COVID-19.

Project Champions Award - ZS Associates: Awarded the Project Champions Award 2018 by the organization for impactful turnaround

Academic Excellence Award – Army Public School, Dhaula Kuan: Awarded the Academic Excellence Award for 7 consecutive years (2006-12) at Army Public School, Dhaula Kuan

Education

B.Tech in Production and Industrial Engineering, Delhi Technological University (DTU)

Certificates

Brand and Product Management: IE Business School (Coursera)

The Complete Digital Marketing Course: Udemy, Rob Percival & Daragh Walsh

Co/Extra-curricular

• Represented DTU in the music band competition as lead singer & songwriter at Mood Indigo 2014 – Asia’s largest cultural festival at IIT Bombay
• Enactus DTU – social entrepreneurship (2014-15): Actively planned and actioned initiatives to enable additional income for women in Haiderpur village in Delhi NCR. Also, helped in setting up free health camps in Badli village
• 3rd position at “The Battle of Brands” – Zion’15, Jesus & Mary College
• Awarded “Mr. Freshers Runners Up” trophy at Delhi Technological University