Prajoy Dutta

Strategy consultant and lawyer experienced in leading corporate and legal strategy projects. Combines a multidisciplinary approach with C-level stakeholder management to develop solutions for clients in tech, media and legal industries.

Work Experience

Vahura | Senior Consultant, Strategy Consulting & Market Intelligence | Bangalore, India

  • Advised boards and managing partners of top-tier Indian law firms on strategy and implementation of modified, managed lockstep models to ensure smooth management transitions while sustaining revenue and headcount growth. 
  • Guided a major Indian law firm on a successful legal-tech market-entry strategy, developed by identifying white-space opportunities through commercial due-diligence involving market-sizing, competitive landscape analysis and value-driver assessments.
  • Led 30+ business analytics projects for law firms and marquee global investment funds, using tools such as Excel and showcasing insights through custom Power BI dashboards, improving talent retention and reducing talent acquisition costs by 12%-20%.
  • Spearheaded work-streams in collaboration with 4-member project teams on pitchbook creation and due-diligence (talent and operations)
    on 7+ law firm M&A deals with sizable post-combination revenues.
  • Led an innovative, Lean Principles driven process transformation, including a strategic intervention for a marquee Indian corporate law firm, reducing turnaround times on complex M&A transactions by 15%.
  • Conceptualized, researched and published several industry research reports through qualitative and quantitative data analytics using tools such MS Excel. Co-authored "The Vahura Best Law Firms to Work Report, 2022" generating 33% of annual revenue targets within 4 months through strategic insights on talent engagement and workplace trends.
  • Led internal business growth initiatives, marketing campaigns and roadshows to pitch consulting projects to existing clients resulting in 3x repeat business. In addition, led demand generation initiatives to source new business, resulting in converting 4 marquee clients in FY23-24. 
  • Spearheaded program and budget management initiatives for all active projects primarily using project management tools such as Asana. 

 

Anand & Anand & Khimani | Associate| Mumbai, India

  • Corporate-Commercial Transactions: Represented OTT platforms, Oscar-winning music composers, film-production companies, music labels, and advertising agencies on 30+ content acquisition, content production, artist services and music licensing deals for several award-winning Netflix, Amazon and Disney+Hotstar Originals. Played a key role in structuring, drafting and negotiating such transactions with an average deal value of INR 4 crores. 
  • Represented  Fortune 500 pharmaceutical (innovators), India’s leading influencer management company in time-sensitive, multi-million dollar, critical negotiations with several domestic short-form media platforms to successfully migrate the client’s influencer marketing business, following the government’s policy decision to ban TikTok in India. 
  • Represented a leading alcohol beverage brand to secure a favourable outcome in a multi-million-dollar brand enforcement litigation in China despite significant legislative complications.
  • Represented marquee clients in the pharmaceutical, technology and consumer packaged goods industries on large-scale patent and brand enforcement matters, driving significant cost-saving and reputation gains through timely anti-counterfeiting actions. 
  • Represented the firm and led training programs organised by the DPIIT, Govt of India, for 300+ officers from Indian Customs, state police services and industry bodies. 
Accomplishments
  • All Star - Rainmaker Award (2023) - Recognized for exceptional performance and contributions to business growth in FY 2022-23.
  • Gold Medalist for Excellence in Literary Activities (2014, 2015) - Awarded a gold medal by the Institute of Law, Nirma University, for two consecutive years (2014, 2015) for exceptional performance in academic research competitions and publications. 
  • Star of IDIA Award – Best Team Leader (2016) - Recognized by Increasing Diversity by Increasing Access to Legal Education, as the best team leader for a state chapter for setting up the Gujarat Chapter and scaling operations through innovative partnerships with Uber, Adani Foundation and the Kalorex Foundation. 
Education

Institute of Law, Nirma University, Ahmedabad (2014-2019) - Bachelors in Law and Social Sciences [BA.LLB (IPR Honors)]

Certificates
Co/Extra-curricular
  • Pro-Bono Legal Counsel: Representing Folk Artists in Madhya Pradesh, Gujarat and Rajasthan, including a Padma Shri Awardee. 
  • Head, Legal Cell - Chaos 2025: IIM Ahmedabad’s Cultural Fest and one of the largest B-School Fests in India. 
    a.    Heading Chaos’ first dedicated Legal Cell in its 30 year history. 
    b.    Responsible for negotiating and finalising commercial transactions for music licences, artist performances and vendor services for the entire fest.  
     

Quick Look

  • Work Experience: 4.9 Years
  • Previous Roles

    Senior Consultant - Vahura

    Associate - Anand & Anand & Khimani

  • Function : Consulting
  • Industry/Sector: Advertising/Media/Entertainment
    Consulting
    Legal
Work Experience

Vahura | Senior Consultant, Strategy Consulting & Market Intelligence | Bangalore, India

  • Advised boards and managing partners of top-tier Indian law firms on strategy and implementation of modified, managed lockstep models to ensure smooth management transitions while sustaining revenue and headcount growth. 
  • Guided a major Indian law firm on a successful legal-tech market-entry strategy, developed by identifying white-space opportunities through commercial due-diligence involving market-sizing, competitive landscape analysis and value-driver assessments.
  • Led 30+ business analytics projects for law firms and marquee global investment funds, using tools such as Excel and showcasing insights through custom Power BI dashboards, improving talent retention and reducing talent acquisition costs by 12%-20%.
  • Spearheaded work-streams in collaboration with 4-member project teams on pitchbook creation and due-diligence (talent and operations)
    on 7+ law firm M&A deals with sizable post-combination revenues.
  • Led an innovative, Lean Principles driven process transformation, including a strategic intervention for a marquee Indian corporate law firm, reducing turnaround times on complex M&A transactions by 15%.
  • Conceptualized, researched and published several industry research reports through qualitative and quantitative data analytics using tools such MS Excel. Co-authored "The Vahura Best Law Firms to Work Report, 2022" generating 33% of annual revenue targets within 4 months through strategic insights on talent engagement and workplace trends.
  • Led internal business growth initiatives, marketing campaigns and roadshows to pitch consulting projects to existing clients resulting in 3x repeat business. In addition, led demand generation initiatives to source new business, resulting in converting 4 marquee clients in FY23-24. 
  • Spearheaded program and budget management initiatives for all active projects primarily using project management tools such as Asana. 

 

Anand & Anand & Khimani | Associate| Mumbai, India

  • Corporate-Commercial Transactions: Represented OTT platforms, Oscar-winning music composers, film-production companies, music labels, and advertising agencies on 30+ content acquisition, content production, artist services and music licensing deals for several award-winning Netflix, Amazon and Disney+Hotstar Originals. Played a key role in structuring, drafting and negotiating such transactions with an average deal value of INR 4 crores. 
  • Represented  Fortune 500 pharmaceutical (innovators), India’s leading influencer management company in time-sensitive, multi-million dollar, critical negotiations with several domestic short-form media platforms to successfully migrate the client’s influencer marketing business, following the government’s policy decision to ban TikTok in India. 
  • Represented a leading alcohol beverage brand to secure a favourable outcome in a multi-million-dollar brand enforcement litigation in China despite significant legislative complications.
  • Represented marquee clients in the pharmaceutical, technology and consumer packaged goods industries on large-scale patent and brand enforcement matters, driving significant cost-saving and reputation gains through timely anti-counterfeiting actions. 
  • Represented the firm and led training programs organised by the DPIIT, Govt of India, for 300+ officers from Indian Customs, state police services and industry bodies. 
Accomplishments
  • All Star - Rainmaker Award (2023) - Recognized for exceptional performance and contributions to business growth in FY 2022-23.
  • Gold Medalist for Excellence in Literary Activities (2014, 2015) - Awarded a gold medal by the Institute of Law, Nirma University, for two consecutive years (2014, 2015) for exceptional performance in academic research competitions and publications. 
  • Star of IDIA Award – Best Team Leader (2016) - Recognized by Increasing Diversity by Increasing Access to Legal Education, as the best team leader for a state chapter for setting up the Gujarat Chapter and scaling operations through innovative partnerships with Uber, Adani Foundation and the Kalorex Foundation. 
Education

Institute of Law, Nirma University, Ahmedabad (2014-2019) - Bachelors in Law and Social Sciences [BA.LLB (IPR Honors)]

Certificates
Co/Extra-curricular
  • Pro-Bono Legal Counsel: Representing Folk Artists in Madhya Pradesh, Gujarat and Rajasthan, including a Padma Shri Awardee. 
  • Head, Legal Cell - Chaos 2025: IIM Ahmedabad’s Cultural Fest and one of the largest B-School Fests in India. 
    a.    Heading Chaos’ first dedicated Legal Cell in its 30 year history. 
    b.    Responsible for negotiating and finalising commercial transactions for music licences, artist performances and vendor services for the entire fest.