Individual Research Project: Agro Waste to Textile | IIMA Ventures
Pursuing a Climate Tech project with IIMA Ventures on conversion of agricultural waste into textile materials.
Brand Manager | BLANC9 | Noida
- Led a team of 12 to manage over 600 SKUs across 20+ categories, overseeing end-to-end product lifecycle and brand operations, resulting in a 3.5x increase in annual sales.
- Streamlined workflows and redesigned systems to enhance inventory forecasting, improve replenishment cycles, reduce returns and RTOs, and ultimately boost customer satisfaction and engagement.
- Analyzed consumer behaviour data and executed targeted online marketing campaigns, complemented by influencer marketing initiatives and offline exhibitions, achieving a 2.5x increase in Instagram followers and growing the community by over 20k.
- Spearheaded the migration from WooCommerce to Shopify and implemented a complete UI/UX redesign that enhanced the user journey, reducing the bounce rate by 42% and increasing conversion rates by 37%.
- Restructured stakeholder roles by shifting key functions in-house and outsourcing others based on cost efficiency and expertise.
Assistant Design Manager | SAVA International | Gurugram
- Crafted strategic marketing campaigns for new collections, enhancing brand visibility and expanding the global client base.
- Introduced cost-reduction strategies that improved production efficiency while maintaining high-quality standards & enhancing margins.
- Co-led the design team to drive collaboration and align with seasonal brand vision, delivering innovative, market-relevant product lines.
- Analyzed market insights to identify product gaps and build trend-driven mood boards, steering the launch of successful collections.
Senior Designer | TULIO | Gurugram
- Led cross-functional teams to create a tailored Made-to-Measure (MTM) digital experience, optimizing UI/UX for better user engagement.
- Conceived dynamic pricing framework for bespoke products, optimizing costs based on customized requirements.
- Led a design team to create innovative seasonal collections across 7 categories, ensuring high-quality outputs.
- Managed bespoke projects from briefing to execution, delivering tailored solutions that enhanced the customer journey.
Brand Strategist cum Designer | Homesutra by Sesha | Surat
- Crafted brand identity across packaging and communication channels to strengthen brand positioning & customer engagement.
- Led category management and range planning initiatives to optimize SKU offerings and minimize fabric hold.
- Directed catalog and creative shoots for new product ranges, producing high-quality visuals to enhance brand appeal.
- Spearheaded design & development of D2C website, focusing on structural flow and functionality to ensure a seamless customer experience.
Designer | ROSARAHOME | Bangalore
- Strategized and executed range planning for 5 seasons across 60+ SKUs, leveraging pricing strategies to maximize sales & profitability.
- Managed catalog and inventory planning across six marketplaces and four SIS’s ensuring consistency and appeal in product and pricing.
- Led product development initiatives for major brands, including Home Town, @Home, Big Bazaar, Home Stop (IVY), and Perfect Homes by Flipkart, delivering innovative design solutions that addressed market demands.
- Coordinated buyer/vendor relationships for new sample development, ensuring timely communication and quality standards.