Associate Product Manager (Commerce) | Healthplix | Bengaluru
- Conversion optimization: Led an end-to-end overhaul of the patient cart and order flow for mWeb and Android app, targeting a 25% increase in conversion rates for pharmacy and diagnostic orders
- Data-driven decision-making: Established a comprehensive analytics framework to track user behaviour, enabling data-driven decisions for continuous enhancements
- APIintegrations: Integrated Lupin’s Diagnostic booking module with the patient cart. Facilitating collaboration between the engineering teams, reviewing API contracts & resolving queries. Saving approx. 300 man-hours & 100% reduction in order errors per month
- User awareness initiatives: Revamped patient communication (WhatsApp/SMS) with targeted content at key touchpoints in the user journey, consolidating to a central notification service. Effected a 30% increase in message views and a 14% increase in orders
- User acquisition: Co-led development of a coupon management tool, for creating & streamlining coupons with precise mapping to user segments (doctor-specific, ailment, general etc.) The initiative targeted a 25% conversion rate and also de-coupled the business team’s dependency on the engineering team to experiment and run campaigns
Associate Product Manager → Product Manager (CX Products) | Redcliffe Lab | Noida
- UX optimization: Orchestrated a comprehensive UX/UI redesign for the customer web and app, resulting in a 42% increase in the number of bookings within the first two months post-launch
- Feature prioritization & CX enhancement: Led feature prioritization workshops and customer research to identify customer issues across various touchpoints to prioritize features for improving customer experience
- Retention initiatives: Conceptualized and launched a Loyalty Program that significantly boosted retention, increasing repeat bookings from 11.5% in Oct 2022 to 44% in Mar 2023
- Monetization initiatives: Launched an upsell and add-on feature for health packages to improve average revenue per booking (ARPB). Collaborated with the Doctors and the medical tests panel team to identify optimal packages for upsell/ add-on opportunities within the booking process. Observed a 10% increase in ARPB compared to the month before launch
Sr. Executive Corporate Strategy | Cube Highways | Noida
- Audit performance optimization: Coordinated Internal Audit engagements with KPMG, overseeing project execution and implementation, while tracking progress through Trello to ensure compliance and efficiency
- Process excellence: Co-led process improvements for our portfolio by identifying operational and process control gaps. Developed SOPs and Work Instructions, achieving a 30% reduction in audit points in the next cycle and improved adherence to deadlines
- Due Diligence (DD) Process Optimization: Conducted a comprehensive analysis of procurement and DD workflows, collaborating with cross-functional teams to identify gaps. Streamlined the due diligence criteria, enhancing efficiency and achieving ₹1 crore+ in cost savings for the following fiscal year
- Analysed the NHAI TOT-3 acquisition agreement, aligned it with Cube’s current infrastructure portfolio, and identified stakeholders for the creation and execution of the 100-day plan post-acquisition