Account Director, Digital & BFSI | Adfactors PR | Mumbai
- Monitored and mapped reputation risks for clients, developed risk preparedness plans, and managed crisis situations to safeguard client reputations
- Led client engagement by understanding briefs, developing tailored solutions, coordinating cross-functional teams, and preparing pitch decks, while actively participating in business development pitches
- Developed and executed communication strategies for BFSI clients, focusing on social media, reputation management, and brand narrative, successfully securing major mandates from a leading public bank and top FinTech platforms
- Analyzed search and social media data, conducted industry research, and identified client reputation opportunities and challenges to create data-driven, impact-focused digital reputation strategies
- Developed and pitched digital solutions to PR clients, successfully converting them into retainer clients, while actively driving business development efforts to build a pipeline of new leads and secure long-term contracts
- Managed a team of business development associates to establish and cultivate strategic business relationships with CXOs
AVP, Digital & PR | Banijay Asia | Mumbai
- Spearheaded end to end marketing & communication strategy for all Banijay productions in collaboration with the CEO and global communications teams, across print, broadcast, digital and owned platforms ensuring right brand tonality and impact
- Led and executed pre-launch, launch, and sustenance campaigns, ensuring alignment with commercial goals and annual budgets
- Established and maintained brand positioning for Banijay Asia, ensuring consistent messaging across all marketing channels
- Managed end-to-end content creation and distribution for the digital platforms of Banijay Asia, CEO Deepak Dhar, and Salman Khan, overseeing Instagram, Twitter, Facebook, and LinkedIn
- Launched and scaled Banijay Asia's social media presence from the ground up, growing the audience to 24K on Instagram, 3.1K on Twitter, and 6.5K on LinkedIn
- Collaborated with PR agencies to position Banijay Asia and its top management prominently through ongoing media coverage, including articles, announcements, and panel discussions
- Established and nurtured strategic relationships with talent working with Banijay Asia, ensuring strong collaborations and successful partnerships
- Led crisis communication and reputation management for Banijay Asia and Salman Khan, crafting strategic responses to mitigate public relations challenges and protect brand integrity across media platforms
- Crafted and executed media strategies leveraging paid and organic channels to enhance visibility for 10+ shows/movies across platforms including Disney+ Hotstar, Netflix, Amazon MiniTV, SonyLiv, and MX Player
- Conceptualized and developed creative pitches for digital show formats, including on-ground production for projects such as Myntra Fashion Superstar (Myntra), Survivor (Hotstar), Ranveer vs Wild with Bear Grylls (Netflix), and Case Toh Banta Hai (Amazon MiniTV)
- Orchestrated the exclusive premiere of The Night Manager (Disney+ Hotstar), securing extensive media coverage across 25+ major outlets and generating over 4.5 lakh media impressions
- Led the implementation of new brand guidelines and strategy for the Asia team following Banijay Group’s acquisition of Endemol, ensuring seamless transition and alignment with global branding directives
Marketing Lead, Branding | BabyChakra | Mumbai
- Developed and executed comprehensive offline and online branding strategies, spearheaded events, and enhanced brand representation through public relations, offline engagements, and strategic partnerships with major media outlets like NDTV and Network18
- Spearheaded high-impact branded deals with major industry leaders, including Johnson & Johnson, Himalaya, and Pampers, to boost brand engagement and strategic partnerships
- Created in app marketing strategies for multiple go-to-market plans for the BabyChakra community app
- Spearheaded a nationwide partnership with the Early Childhood Association to develop and implement an outreach plan for 5,000 private pre-schools, enhancing focus on health, nutrition, and cognitive development
- Defined user journeys and program-managed cross-functional teams to ensure successful project execution
- Developed and executed an outreach strategy targeting gynecologists and pediatricians in Mumbai, fostering strategic partnerships to enhance brand awareness and drive customer acquisition
- Led the Hospital Interaction Plan (HIP) with MAX Hospitals, as part of the offline branding and customer acquisition strategy
Manager, Artist & Brand Communication | CA Media | Mumbai
- Managed digital presence of Priyanka Chopra, Arjun Kapoor & Katrina Kaif, with respect to organic and branded content across all channels
- Managed TV, movie, and branded social media campaigns for high-profile projects including Quantico, Baywatch, Assam Tourism, Ajio, Pantene International, and Nirav Modi, in collaboration with Priyanka Chopra
- Led digital product innovation with Priyanka Chopra for Stickers app, FB Messenger Bot and the PC website
- Successfully executed the biggest social media launch ever in India for Katrina Kaif on Meta (then Facebook) with 4 Million target followers achieved in 24 hours
- Handled crisis and reputation management for high-profile clients including Priyanka Chopra, Arjun Kapoor, Katrina Kaif, and Saqib Saleem developing strategic responses to public relations challenges and safeguarding their personal brands across media channels
- Closely collaborated with all social media organizations (Facebook, Instagram, Twitter & LinkedIn) for a smooth and preferred experience
Business Analyst, Product Management | Reliance Jio | Mumbai
- Worked with leadership team to define the 3-year product strategy & roadmap as well as the rolling 3 month feature roadmap for Jio News App
- Analyzed analytics dashboards to identify trends and proposed data-driven strategies that enhanced user engagement
- Defined the cost for the entire project which included budget creation encompassing development cost, backend cost, content acquisition and ingestion
- Planned the launch schedule for the product along with specific milestone and deliverables for all stakeholders
- Held ownership for the timely delivery of the product builds by tracking the development and QA activities in an agile way by defining sprint plans in JIRA and running daily standups
- Worked with the visual design team to ensure a world class mobile application with respect to products iconography, fonts, colors etc.
- Executed extensive market research and competitive analysis for digital media products (Jio News, Jio Cinema, Jio Beats, Jio Mag and Jio TV) encompassing product features, value proposition, pricing, content etc. with 13+ best in class national and international competitors
- Managed the product development process from conception through design, build, release, analysis and brand guidelines for a successful soft launch in December 2015 to 50,000 friends and family